Advanced Common Sensesm is the online home of Web usability consultant and author Steve Krug.

Upcoming events

Boston UXPA. Finally, Im doing a new presentation! Its called Questioning Picture-in-Picture: Why Showing the Participant May Not Be Such a Great Idea After All, and itll be at the always-worthwhile Boston UXPA conference on May 19th. (Hint: I may be wrong, but I tend to think that showing video of the participant to usability test observers is often an unnecessary distraction. Please come argue the point with me.)


UXPA 2017. With any luck, Ill be attending the international UXPA conference in Toronto, June 5th-8th. Ill be in tourist mode--not presenting (actually, they turned down the talk Im doing in Boston  )--which is the most fun: no pressure, just hanging with old friends, learning what everybody else is up to, and signing the occasional book. Its always a great conference.


The Books

Book cover: Don’t Make Me Think!3rd edition! After 14 years, I’ve finally updated the book that’s become almost everyone’s introduction to Web usability (450,000 copies in 20 languages). Don’t Make Me Think, Revisited is still short enough to read on a plane ride, but now the examples are from the 21st century, and it talks about mobile sites and apps.

Book cover: Rocket Surgery Made EasyThe how-to book. If Don’t Make Me Think convinced you that you should be doing usability tests, this book tells you exactly how to do them. Hint: It’s much easier than you’d think, as you can see in this video of a usabilty test that shows how I do them.

Recent Interviews

TheUXIntern (Wesley Noble) has posted our hour-long chat (also available on iTunes podcasts). We ended up talking about things like The Great Skeuomorphism Panic of 2013. has a pretty freewheeling two-part interview about the new edition of Don't Make Me Think. (At one point, I can't remember Geena Davis's name.)

Or you can listen to Lou Rosenfeld and I have our usual good time discussing wearables. (Spoiler: I'm an Apple Watch fan.) 

Sadly, the video of one of my favorite presentations (“Is Usability Taking a Nose Dive?” in Pasadena a few years ago) somehow got shredded by YouTube. If you happen to have a copy somehow, please let me know. (The slides are available on SlideShare.) 

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