About Steve Krug

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Steve Krug (pronounced “kroog”) is best known as the author of Don’t Make Me Think: A Common Sense Approach to Web Usability, now in its third edition with over 450,000 copies in print.

Ten years later, he finally gathered enough energy to write another one: the usability testing handbook Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems.

The books were based on the 20+ years he’s spent as a usability consultant for a wide variety of clients like Apple, Bloomberg.com, Lexus.com, NPR, the International Monetary Fund, and many others.

His consulting firm, Advanced Common Sense (“just me and a few well-placed mirrors”) is based in Chestnut Hill, MA.

Steve currently spends most of his time teaching usability workshops, consulting, and watching old episodes of Law and Order.

Contact Steve

Recent interviews & presentations

Chris Schmitt has posted an hour of our very pleasant (for me, anyway) conversation on the Non Breaking Space podcast. As usual, I probably said several things I shouldnt have (e.g. bad-mouthing mobile design, starting at 11:20).

TheUXIntern podcast (also available on iTunes). We ended up talking about things like the-UI-formerly-known-as-Metro and The Great Skeuomorphism Panic of 2013. (60 min.)

UserTesting.com has a very fun two-part interview about the new edition of Don't Make Me Think. At one point, I actually can't remember Geena Davis's name. (40 min. each)

Lou Rosenfeld and I have our usual good time discussing wearables (18 min.)

Upcoming events

Boston UXPA. Finally, Im doing a new presentation! Its called Questioning Picture-in-Picture: Why Showing the Participant May Not Be Such a Great Idea After All, and itll be at the always-worthwhile Boston UXPA conference on May 19th. (Hint: I may be wrong, but I tend to think that showing video of the participant to usability test observers is often an unnecessary distraction. Please come argue the point with me.)

UXPA 2017. With any luck, Ill be attending the international UXPA conference in Toronto, June 5th-8th. Ill be in tourist mode--not presenting--which is the most fun: no pressure, just hanging with old friends, learning what everybody else is up to, and signing the occasional book. Its always a great conference.