Advanced Common Sensesm is the online home of Web usability consultant and author Steve Krug.

The Books

Book cover: Don’t Make Me Think!3rd edition! After 14 years, I finally updated the book that’s become almost everyone’s introduction to Web usability (500,000 copies in 20 languages). Don’t Make Me Think, Revisited is still short enough to read on a plane ride, but now the examples are from the 21st century, and it talks about mobile sites and apps.

Book cover: Rocket Surgery Made EasyThe how-to book. If Don’t Make Me Think convinced you that you should be doing usability tests, this book tells you exactly how to do them. Hint: It’s much easier than you’d think, as you can see in this video of a usability test that shows how I do them. 

Recent Interviews

TheUXIntern (Wesley Noble) has posted our hour-long chat (also available on iTunes podcasts). We ended up talking about things like The Great Skeuomorphism Panic of 2013.

UserTesting.com has a pretty freewheeling two-part interview about the new edition of Don't Make Me Think. (At one point, I can't remember Geena Davis's name.)

Or you can listen to Lou Rosenfeld and I have our usual good time discussing wearables. (Spoiler: I'm an Apple Watch fan.) 

Sadly, the video of one of my favorite presentations (“Is Usability Taking a Nose Dive?” in Pasadena a few years ago) somehow got shredded by YouTube. If you happen to have a copy somehow, please let me know. (The slides are available on SlideShare.) 

Switch to desktop site
sc